Your business website needs to be designed to inspire your audience, give them what the want quickly and guide them to action. Here are the top five tips, that you can implement to increase the number of people contacting you via your website. In geek-speak, that’s increasing your website’s conversion rate.
Five Top Tips
1. Have Effective Landing Pages
The first page a visitor sees is the first impression of your business. The best landing pages are simple, speak to your target market, and are nicely designed. Review the major pages of your website, check they have the following:
- Clear and Concise Headlines
- A Strong Call-to-Action
- Customer Testimonials
- Detailed Contact Forms (aligned with your call to action)
2. Keep Your Navigation Logical & Simple
When users land on your website, they need to find what they are looking for within two seconds. If they have to search any longer than they will be frustrated and often leave to find another website. So, keep your website’s menu as concise and user-friendly as possible.
3. Select a Clean, Simple Layout
Simple, clean and level layouts are popular because they are easy to look at and allow people to find what they need quickly. Everything on the page must have a clear purpose, ensure there is no unnecessary clutter. For detailed information, allow people to navigate to it when they need it.
4. Use Real Photos
When we say real photos, we’re referring to actual photos of your team, your space and even action shots of on the job. Ideally you invest in a professional photographer. This allows you to get high quality photos wihtout the fuss. A professional is able to give you advice on what to photograph and make them look fantastic.
Real photos on your wesbite allows customers to instantly relate to your business and goes a long way towards creating trust.
5. Make it SEO Friendly
Good SEO for a website involves many elements, in web design consider:
- Allow a balance of words and graphics.
- Use sequential heading structure
- Design for fast load times.
Key Takeaways
A quality wesbite that your customers are attacted to is essential for digital marketing success. Everything you do online links back to your wesbites – so put the time and effort into making it the best it can be to professionally represent your business.
If you are not keen to delve into the ins and outs of wesbite design, you can leave it to the pros. We’re here to make is simple for you and our websites are fantastic! Talk to us about your vision for a new business website and we will make it a reality.
