Hearing the success of our clients is why we love digital marketing. Our client, Kerrie from Bloom & Bush, has been kind enough to let us share her incredible journey with our Search Engine Optimisation (SEO) service.
SEO Mornington Peninsula Success Story
Meet Kerrie, the talented florist and business owner behind Bloom & Bush. Kerrie was working tirelessly to grow her new business on the beautiful Mornington Peninsula.
Like many small business owners, she had taken the initiative to build her own website and had cultivated a strong following on Instagram. Kerrie spent countless hours curating beautiful posts, engaging with her audience, and showcasing her stunning floral creations.
Despite her efforts, she felt there was more she could do to increase her bookings and reach new customers. She wondered if there was a more effective way to get her business in front of people who were actively searching for her services.
That’s when Kerrie decided to explore the world of SEO. She reached out to Kelly from Tradies & Creatives Digital to see if SEO could help boost her visibility and bring in more business.
Kerrie was 100% correct in choosing to focus on SEO.
“Studies show that around 75% of users never scroll past the first page of search results. This means that businesses not appearing on that first page are missing out on a significant amount of potential traffic and inquiries.”
Kerrie explains:
“I reached out to Kelly from Tradies & Creatives Digital to get further insight into how SEO could help with greater visibility in the marketplace. Kelly offered practical and easy suggestions that I could implement immediately along with an SEO campaign to boost my ranking.”
To enhance Kerrie’s online presence, we implemented a comprehensive SEO strategy:
Keyword Research: We started by identifying the most appropriate keywords for the Mornington Peninsula and Melbourne, focusing on terms potential customers were likely to use when searching for florists.
Website Optimisation: We optimised Kerrie’s website text and metadata to include these targeted keywords. By ensuring that the most relevant keywords were highlighted, we made it easier for search engines to understand what Bloom & Bush was about.
Content Proofing: We audited the website text to enhance readability and user-friendliness. A clear, concise, and engaging website is more likely to keep visitors on the page longer, leading to higher conversion rates.
Website Restructuring: To further improve SEO and user experience, we restructured the website to create a dedicated page for each service offered. This allowed us to target specific keywords for each service, improving search engine visibility and providing a more organised experience for visitors.
Link Building Campaign: Over the course of a 12-month link-building campaign, we built high-quality backlinks to Kerrie’s site, which helped increase its authority and ranking in Google search results.
The SEO Success
In just one year, Kerrie’s website has made fantastic progress in Google for all Mornington Peninsula related keywords. Here’s what Kerrie had to say about the impact of SEO on her business:
“Kelly’s SEO service has been a game-changer and the thing I most credit with gaining traction as a new business. I can confidently say that 80 percent of all my inquiries are from search.”
The results speak for themselves:
- 300% Increase in Inquiries: The enhanced online visibility led to a significant surge in customer inquiries.
- Fully Booked a Year in Advance: Kerrie is now so popular that she’s booked out a year ahead.
- Improved Google Rankings: Bloom & Bush consistently ranks on the first page of Google for key search terms related to florists on the Mornington Peninsula.
9 Expert Tips for Boosting Your SEO Strategy
Inspired by Kerrie’s success? Here are some expert SEO tips to help you get started:
- Optimise Your Website Content: Make sure your website content includes relevant keywords that potential customers might use to find your business. Focus on terms related to your services and location.
- Improve Your Website Speed: A slow website can impact your search rankings and drive away potential customers. Use GTmetrix to test your site speed; aim for an A or B grade. If your website is slow, talk to your website developer about ways to optimise it, such as compressing images, using a CDN, or minimising plugins.
(Source: gtmetrix.com, test your website here too)
- Start a Blog: Regularly publishing blog posts that are relevant to your business and area can help improve your search rankings. Think about topics your customers care about, such as “Seasonal Floral Trends” or “Wedding Flower Ideas for Mornington Peninsula Brides.”
- Claim Your Google Business Profile: Ensure your Google Business Profile is up to date with your business name, address, phone number, and a brief description of what you do. This will help you show up in local searches and in the Google Map Pack.
- Encourage Customer Reviews: Positive reviews can significantly impact your search rankings. Encourage happy customers to leave reviews on Google, and be sure to respond to them to show that you value feedback.
- Use High-Quality Images: Optimise images on your website with relevant keywords in the file name and alt text. This not only helps with SEO but also enhances user experience.
- Build Local Citations: Make sure your business is listed in local directories like Yelp and Yellow Pages. Consistent information across these platforms helps boost your SEO
- Monitor Your Progress: Use tools like Google Analytics and Google Search Console to monitor your website’s traffic and see which keywords are driving the most visitors. Regularly reviewing these insights can help you adjust your strategy and improve your rankings over time.
- Outsource to the Professionals: SEO can be complex and time-consuming. Consider outsourcing your SEO efforts to professionals who have the expertise and experience to effectively boost your online visibility. At Tradies and Creatives Digital we can develop a tailored strategy, execute it efficiently, and monitor results, freeing you up to focus on running your business.
Key Takeaways
Kerrie’s story is a testament to the power of SEO in transforming a small business. By investing in the right strategies, she was able to significantly increase her visibility, attract more inquiries, and secure bookings far into the future.
Whether you’re just starting out or looking to boost your existing online presence, implementing effective SEO can help your business achieve similar success.
Remember, SEO is not a one-time effort but an ongoing process. Stay committed, monitor your results, and consider partnering with professionals to maximise your outcomes.
With the right approach, your business can thrive, just like Bloom & Bush.
