Seeing real business growth for our clients is why we love digital marketing. This is an incredible journey supported by Search Engine Optimisation (SEO).
The Business Challenge
Kerrie’s start up florist business was doing well, but she was looking for a good boost of clients and bookings.
The SEO Strategy
Use Search Engine Optimisation (SEO) to increase website visitors.
Research relevant keywords for the Mornington Peninsula & Melbourne.
Optimise website text and metadata to highlight keywords.
12-month link building campaign.
The Success
In just 1 year the website has made fantastic progress in Google for all Mornington Peninsula keywords.
A 300% increase in enquiries.
Kerrie is now booked out 1 year in advance!
The Impact of SEO
I reached out to Kelly almost a year ago to get further insight into how SEO could help with greater visibility in the marketplace. For me, having Tradies & Creatives Digital work on my SEO has been a game changer.
Kerrie Glover
Bloom & Bush Wedding Florist
The Result: Booked Out a Year in Advance
In just one year, Kerrie’s website has made fantastic progress in Google for all Mornington Peninsula related keywords. Here’s what Kerrie had to say about the impact of SEO on her business:
“Kelly’s SEO service has been a game-changer and the thing I most credit with gaining traction as a new business. I can confidently say that 80 percent of all my inquiries are from search.”
The results speak for themselves:
300% Increase in Inquiries: The enhanced online visibility led to a significant surge in customer inquiries.
Fully Booked a Year in Advance: Kerrie is now so popular that she’s booked out a year ahead.
Improved Google Rankings: Bloom & Bush consistently ranks on the first page of Google for key search terms related to florists on the Mornington Peninsula.
Kerrie’s Google rankings climbing month by month with our ongoing SEO campaign:
9 Expert Tips for Boosting Your SEO Strategy
Inspired by Kerrie’s success? Here are some expert SEO tips to help you get started:
Optimise Your Website Content: Make sure your website content includes relevant keywords that potential customers might use to find your business. Focus on terms related to your services and location.
Improve Your Website Speed: A slow website can impact your search rankings and drive away potential customers. Use GTmetrix to test your site speed; aim for an A or B grade. If your website is slow, talk to your website developer about ways to optimise it, such as compressing images, using a CDN, or minimising plugins.
(Source: gtmetrix.com, test your website here too)
Start a Blog: Regularly publishing blog posts that are relevant to your business and area can help improve your search rankings. Think about topics your customers care about, such as “Seasonal Floral Trends” or “Wedding Flower Ideas for Mornington Peninsula Brides.”
Claim Your Google Business Profile: Ensure your Google Business Profile is up to date with your business name, address, phone number, and a brief description of what you do. This will help you show up in local searches and in the Google Map Pack.
Encourage Customer Reviews: Positive reviews can significantly impact your search rankings. Encourage happy customers to leave reviews on Google, and be sure to respond to them to show that you value feedback.
Use High-Quality Images: Optimise images on your website with relevant keywords in the file name and alt text. This not only helps with SEO but also enhances user experience.
Build Local Citations: Make sure your business is listed in local directories like Yelp and Yellow Pages. Consistent information across these platforms helps boost your SEO
Monitor Your Progress: Use tools like Google Analytics and Google Search Console to monitor your website’s traffic and see which keywords are driving the most visitors. Regularly reviewing these insights can help you adjust your strategy and improve your rankings over time.
Outsource to the Professionals: SEO can be complex and time-consuming. Consider outsourcing your SEO efforts to professionals who have the expertise and experience to effectively boost your online visibility. At Tradies and Creatives Digital we can develop a tailored strategy, execute it efficiently, and monitor results, freeing you up to focus on running your business.
Key Takeaways
Kerrie’s story is a testament to the power of SEO in transforming a small business. By investing in the right strategies, she was able to significantly increase her visibility, attract more inquiries, and secure bookings far into the future.
Whether you’re just starting out or looking to boost your existing online presence, implementing effective SEO can help your business achieve similar success.
Remember, SEO is not a one-time effort but an ongoing process. Stay committed, monitor your results, and consider partnering with professionals to maximise your outcomes.
With the right approach, your business can thrive, just like Bloom & Bush.
