An effective website helps you pull in additional clients and schedule more jobs. But to determine whether it’s doing that, you need to monitor its metrics. Google Analytics allows you to do this and shows you in a straightforward manner how folks stumble upon and interact with your site.
Here, we offer the simplest guide possible to using it.
Set Clear Goals
Begin by determining the objectives you have for your website. Some possibilities are:
- Increase Visitor Count: Monitor the amount of traffic to your website and determine its origins.
- Boost Requests for Quotes: Tally up the number of site users that fill out the contact form or opt for the call button.
- Increase Engagement: Gauge the duration of visitor stays and the number of pages viewed.
Well-defined objectives keep you centred on your marketing and let you know when your site is fulfilling its mission.
Important Metrics to Watch
Keep an eye on these key numbers to see how your website is performing:
- Total Visits: The number of people visiting your site. More visits usually mean more business opportunities.
- New vs. Returning Visitors: Compare first-time visitors with repeat visitors to see if people come back.
- Traffic Sources: See if people find you through Google, social media, or other websites.
Checking these numbers regularly helps you spot trends and make smart marketing decisions.
Key Reports to Use
Google Analytics has reports that give you valuable insights:
- Acquisition Report: Shows how people find your website, helping you see which platforms work best.
- Audience Report: Tells you where your visitors are from and what devices they use, so you can tailor your site to their needs.
- Engagement Report: Highlights your most popular pages, so you can create more content that people enjoy.
Using these reports helps you improve your website and attract more visitors.
Track Key Actions
Set up tracking to measure the actions that matter most to your business:
- Contact Form Submissions: See how many people reach out through your website.
- Phone Clicks: Track how often visitors click to call.
- Online Bookings: Count completed bookings if you offer this option.
Accurate tracking shows you what’s working and where you can improve, helping you get the best return on your marketing investment.
Increase Website Visits and Leads
Use Google Analytics to see where you can improve and get more leads:
- Social Media Referrals: Track visits from platforms like Facebook, Instagram, and LinkedIn. If traffic is low, consider using paid ads.
- SEO Performance: Monitor traffic from search engines. If it’s low, improving your website’s SEO can help more people find you.
- Google Ads Performance: Measure the results of your paid google ads to ensure they’re bringing enough in customers.
- Content Performance: Identify blog posts and pages that get the most visits, and create more content like them.
These insights help you attract more visitors and grow your business.
Keep Improving
Regularly check your website’s performance using Google Analytics. Look for trends, track your progress, and adjust your marketing to stay ahead of the competition. By using this data, you can keep your website working hard to bring in more customers and help your business grow.
