• How To Optimise Local SEO for Service-based Businesses

    How To Optimise Local SEO for Service-based Businesses

    Kelly Thirgood Avatar
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    Stop Being the Best Kept Secret: The Tradie’s Guide to Dominating Local Search You’ve built a reputation for showing up on time, doing the job right, and leaving the site cleaner than you found it. But in today’s market, being a great tradesman is only half the battle. If the homeowner three streets away can’t…

  • How to Gain AI Visibility for My Website and Blog Posts

    How to Gain AI Visibility for My Website and Blog Posts

    Kelly Thirgood Avatar
    , ,

    To have your business appear on Google, all you needed back in the day is to have a website and link your content with well-chosen search terms. However, we find ourselves in a new world that has evolved beneath our feet.  These days, instead of fighting for position on a particular list, we find ourselves…

  • Where to Start With Paid Search for Tradies: Stop Guessing, Start Booking

    Where to Start With Paid Search for Tradies: Stop Guessing, Start Booking

    Kelly Thirgood Avatar
    ,

    You’re excellent at what you do. You can frame a house, rewire a switchboard, or fix a burst pipe with your eyes closed. But when it comes to Google Ads, you probably feel like you’re throwing cash into a black hole.  You’ve heard the horror stories: mates dropping $500 a week for clicks that go…

  • How to Buy Paid Search Services Without Getting Ripped Off

    How to Buy Paid Search Services Without Getting Ripped Off

    Kelly Thirgood Avatar
    ,

    Let’s be honest: you’ve probably been burned before. You pick up the phone, a smooth talker promises you the world, takes your money, and three months later you’re left with a lighter wallet and zero new jobs to show for it. It’s the classic story for tradesmen across Australia. You know you need to be…

  • Best Practices for Improving Paid Search Conversions

    Best Practices for Improving Paid Search Conversions

    Proven Google Ads Tactics for Australian Tradies to Convert More Leads Are you sick of spending a small fortune on Google Ads, only to see your phone stay quieter than a library on a Sunday? You see the clicks piling up. But where are the actual jobs? It feels like you’re throwing good money after…

  • Word of Mouth to Marketing: How Tradies Build Consistent, Reliable Leads

    Word of Mouth to Marketing: How Tradies Build Consistent, Reliable Leads

    Kelly Thirgood Avatar

    For many tradie businesses, word of mouth has always been the main driver of new work. And while it can be powerful, it also comes with a major limitation, you can’t control when referrals come in. Transitioning from relying purely on word of mouth to investing in proper marketing is one of the most rewarding…

  • How to Troubleshoot Low Website Inquiries from Ads for Trades

    How to Troubleshoot Low Website Inquiries from Ads for Trades

    Kelly Thirgood Avatar

    You’re pouring hard-earned cash into Google Ads, but the phone isn’t ringing. Or worse, it’s ringing, but it’s just tyre-kickers and people looking for a job. Nothing burns a hole in a tradie’s pocket faster than a paid ad campaign that doesn’t deliver solid leads. If you’re staring at a high bill and an empty…

  • How to Create High-Performing Meta Ads Videos

    How to Create High-Performing Meta Ads Videos

    Kelly Thirgood Avatar

    If you want your Meta Ads to perform better, cost less, and convert more people into customers, your video creatives matter just as much as the campaign setup. The good news? You don’t need high-end production, drones, or complex editing to make videos that work. You just need to understand how people consume content on…