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  • How to Buy Paid Search Services Without Getting Ripped Off

    How to Buy Paid Search Services Without Getting Ripped Off

    Kelly Thirgood Avatar
    Google Ads, Marketing Tips
    7 January 2026

    Let’s be honest: you’ve probably been burned before. You pick up the phone, a smooth talker promises you the world, takes your money, and three months later you’re left with a lighter wallet and zero new jobs to show for it. It’s the classic story for tradesmen across Australia. You know you need to be…

  • Best Practices for Improving Paid Search Conversions

    Best Practices for Improving Paid Search Conversions

    Kelly Thirgood Avatar
    Google Ads, Marketing Tips, Paid Advertising
    29 December 2025

    Proven Google Ads Tactics for Australian Tradies to Convert More Leads Are you sick of spending a small fortune on Google Ads, only to see your phone stay quieter than a library on a Sunday? You see the clicks piling up. But where are the actual jobs? It feels like you’re throwing good money after…

  • Word of Mouth to Marketing: How Tradies Build Consistent, Reliable Leads

    Word of Mouth to Marketing: How Tradies Build Consistent, Reliable Leads

    Kelly Thirgood Avatar
    Marketing Tips
    16 December 2025

    For many tradie businesses, word of mouth has always been the main driver of new work. And while it can be powerful, it also comes with a major limitation, you can’t control when referrals come in. Transitioning from relying purely on word of mouth to investing in proper marketing is one of the most rewarding…

  • How to Troubleshoot Low Website Inquiries from Ads for Trades

    How to Troubleshoot Low Website Inquiries from Ads for Trades

    Kelly Thirgood Avatar
    Marketing Tips
    12 December 2025

    You’re pouring hard-earned cash into Google Ads, but the phone isn’t ringing. Or worse, it’s ringing, but it’s just tyre-kickers and people looking for a job. Nothing burns a hole in a tradie’s pocket faster than a paid ad campaign that doesn’t deliver solid leads. If you’re staring at a high bill and an empty…

  • How to Create High-Performing Meta Ads Videos

    How to Create High-Performing Meta Ads Videos

    Kelly Thirgood Avatar
    Marketing Tips
    5 December 2025

    If you want your Meta Ads to perform better, cost less, and convert more people into customers, your video creatives matter just as much as the campaign setup. The good news? You don’t need high-end production, drones, or complex editing to make videos that work. You just need to understand how people consume content on…

  • From Zero Leads to 3-5 New Clients Monthly

    From Zero Leads to 3-5 New Clients Monthly

    Kelly Thirgood Avatar
    Case Study: Real Client Results, Local SEO, Search Engine Optimisation
    5 December 2025

    See how we transformed a wellness website into a reliable lead generator by improving rankings, tightening the messaging, and making it easier for clients to enquire.

  • 400% Growth with Google Ads & Meta Ads

    400% Growth with Google Ads & Meta Ads

    Kelly Thirgood Avatar
    Case Study: Real Client Results, Google Ads, Meta Ads, Paid Advertising
    7 August 2025

    How a South Australian custom clothing business achieved 400% growth using a smart, staged paid ads strategy. Discover how we scaled from start-up to profit by combining Google Ads for high-intent leads with Meta remarketing to maximise ROI.

  • Build Your Customer Avatar, Build a Stronger Business

    Build Your Customer Avatar, Build a Stronger Business

    Kelly Thirgood Avatar
    Tips & Tricks
    8 April 2025

    When it comes to marketing, one of the most powerful—yet often overlooked—tools is defining your Customer Avatar (also called a Buyer Persona). This isn’t just a fluffy exercise. A well-defined customer avatar can seriously elevate your marketing and drive real results. By getting crystal clear on who you’re speaking to, your business can: Whether you’re…

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