HEALTH & WELLNESS DIGITAL MARKETING, MORNINGTON PENINSULA
Website Transformation
How an SEO-Driven Website Accelerated Marmina Exercise & Nutrition’s Growth
The Business Problem
Industry: Health & Wellness Location: Mornington, Victoria Service: SEO Keyword Research, New Website Outcome: 0 leads → consistent 3 new clients per month
The Challenge: Marmina had a great gym and strong local reputation — but their old website wasn’t bringing in enquiries. They weren’t ranking for local keywords, the copy lacked clarity and strategy, and potential clients simply couldn’t find them online.
This is often a challenge for established businesses that haven’t focused on their online presence before, and businesses investing in digital marketing for the first time.
The Powerful Solution
Tradies & Creatives Digital delivered a complete SEO-driven overhaul:
Keyword Research: Identified high-intent local searches like Mornington personal trainer, nutrition coaching Mornington, 24/7 gym Mornington Peninsula.
SEO Driven Copywriting: The guidance of the keyword research, allowed the copywriting to be clear, keyword-rich and tailored to the target audience.
A New Website: Clean structure, strong calls-to-action, trust elements, and a user-friendly layout to convert visitors into enquiries.
The Real Results
Within weeks of launch, Marmina went from zero inbound leads to a steady flow of 3-5 new clients every month— directly attributed to the new SEO-optimised website.
Marmina is now filling its classes and enjoying a constant flow of locals reaching out to sign up for their unique offering.
Transformed Website
Kelly and the team transformed my website! By using the right words on my site I am consistently getting leads every week. This has been incredibly beneficial for my business! Highly recommend Tradies & Creatives Digital.
Marmina Exercise & Nutrition
Mornington Peninsula
Key Takeaway
A strategic website rewrite — paired with researched, intentional SEO — can turn a silent website into a reliable lead generator for local service businesses.
