From tight budgets to consistent, high-quality leads — the digital strategy that transformed growth
The Business Problem
Industry: Custom Clothing Location: South Australia Service: Google & Meta Ads
Keen to increase orders, this brand had a tight budget but a strong determination to scale. Like many businesses new to digital marketing, they needed leads fast but had no proven channel to deliver them.
This is often a challenge for start-ups, service providers, and other businesses investing in digital marketing for the first time.
The Paid Ads Strategy
We focused the initial ad budget entirely on Google Ads. It’s the fastest way to generate high-intent leads for service businesses, especially when the offer is straightforward and search-based.
We quickly saw traction, delivering leads at a cost per acquisition between $40 and $60. Once that baseline was profitable, we scaled the account gradually and layered in Meta Ads for remarketing, reinforcing brand presence and bringing back site visitors who hadn’t converted.
Key moves included: • Starting lean with high-intent Google campaigns • Monitoring and scaling only once CPA held steady • Using Meta to close the loop with remarketing
The Transformative Results
In partnership with this client, we:
Scaled ad spend to $3,000/month while maintaining a steady cost per lead of $40–$60
Delivered a consistent flow of high-quality inbound enquiries
Helped them reach the most profitable year in their business history
