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  • Google Map Pack SEO

    Google Map Pack SEO

    Kelly Thirgood Avatar
    Local SEO, Search Engine Optimisation, Tips & Tricks
    1 March 2026

    When you need a painter or a photographer in your area, what’s the first thing you do? Like many of us, you probably head straight to Google to type in “Photographers near me” or “Painters in Mornington Peninsula”. In your search results, you’re often presented with a list of sponsored profiles and then a map…

  • How to Stop Being a “One-Hit Wonder” and Start Owning Your Suburb

    How to Stop Being a “One-Hit Wonder” and Start Owning Your Suburb

    Kelly Thirgood Avatar
    Local SEO, Marketing Tips
    25 February 2026

    You’ve finally done it. You claimed your Google Business Profile, tidied up your website, and maybe even snagged a couple of five-star reviews. For a week or two, the phone was ringing off the hook. But then, the silence returned. Your rankings slipped, and that bloke from two suburbs over, the one with the rusty…

  • How To Optimise Local SEO for Service-based Businesses

    How To Optimise Local SEO for Service-based Businesses

    Kelly Thirgood Avatar
    Local SEO, Marketing Tips
    28 January 2026

    Stop Being the Best Kept Secret: The Tradie’s Guide to Dominating Local Search You’ve built a reputation for showing up on time, doing the job right, and leaving the site cleaner than you found it. But in today’s market, being a great tradesman is only half the battle. If the homeowner three streets away can’t…

  • From Zero Leads to 3-5 New Clients Monthly

    From Zero Leads to 3-5 New Clients Monthly

    Kelly Thirgood Avatar
    Case Study: Real Client Results, Local SEO, Search Engine Optimisation
    5 December 2025

    See how we transformed a wellness website into a reliable lead generator by improving rankings, tightening the messaging, and making it easier for clients to enquire.

  • Why A Google Business Profile is Important

    Why A Google Business Profile is Important

    Kelly Thirgood Avatar
    Local SEO, Search Engine Optimisation, Tips & Tricks
    14 September 2023

    Over 6 Billion searches are made online every day and a whopping 77% of them on Google. So, it makes sense to take advantage of any functions that help you get noticed on Google. Google Business Profile (formally, Google My Business) is a free resource that can help drive traffic to local businesses. If you’ve used Google…

  • How To Claim Your Google Business Profile

    How To Claim Your Google Business Profile

    Kelly Thirgood Avatar
    Local SEO, Search Engine Optimisation, Tips & Tricks
    15 November 2022

    You’re convinced of the merits of Google Business Profile (formerly, Google My Business) and are ready to rock it – Excellent! Claiming your listing really is easy, we’ll tell you how. If you need to know a little more about how a Google Business Profile can benefit your business, check out our last blog post. How…

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