Digital results for tradies

Case Study

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Case Study: Real Results You Can Expect With Us

One of the many real-world examples that illustrate how we get clients results to grow their business is for a business on the Mornington Peninsula specialising in IT Support.

Like many businesses, the owner faced common challenges:

  • Limited leads generated from online channels
  • Low conversion rates, with enquiries rarely turning into sales
  • Wasted time and money on ineffective marketing efforts

After thoroughly analysing the situation, our team implemented a structured and proven approach—one that delivers results across industries. The key phases of this process included:

  1. Business discovery to uncover the services offered along with the specific needs and pain points of potential customers.
  2. Campaign development to engage and convert the right audience effectively.
  3. Execution of a targeted multi-channel marketing campaign to maximise reach and impact.
  4. Ongoing management and performance optimisation to enhance efficiency, reduce costs, and increase lead flow.

With a solid game plan in place to get more leads and turn them into paying customers, we were again able to produce results that increased enquiries, reduced wasted spend, and helped secure more jobs—driving real growth for the business.

The First Week

The first week was a test run. We saw the account kick off with a bang! 102 people viewed our client’s site, and 8 people requested a quote.

WEEK (1)
Visits: 102
Conversions: 14
Campaign Cost: $217
Cost Per Conversion: $27.23
Conversion Rate: 7.77%

After 3 Months

The real power of our system is its ability to adapt and improve in real time, ensuring campaigns deliver even better results over time. After a strong start, the momentum continued, averaging 8 new client enquiries per week.

Three months in, ongoing optimisations have driven even greater success. With a steady stream of visitors and only a slight increase in cost per click, we’ve boosted quote requests to 13 this week—proving that ongoing refinements make all the difference.

Here is the performance of this week in detail:

Month One
Visits: 100
Conversions: 13
Campaign cost: $349.80
Cost Per Conversion: $26.91
Conversion Rate: 13.00%

The question naturally comes to mind: Who wouldn’t be willing to invest around $27 to gain a high-quality leads?

For privacy reasons, we can’t disclose specific financial details about our client. However, based on the campaign’s performance, we can make a realistic estimate of the actual results.

With the numbers in hand, here’s what the revenue impact looks like…

Google Ads for tradies

How Much Do You Earn?

CAMPAIGN DATA: 1 MONTH
Visits: 421
Conversions: 34
Conversion cost: $36.56
Campaign cost: $1,242.93
Management cost: $970
Total closed customers: 18
Value of each new customer: $600 *

Total costs : $2212.93
Total earnings : $10,800
Return on investment (ROI) : 388.04%

* average value of each single sale (would be higher with future purchases by the same customers)

Test It For Your Business

With a no-lock in contract you can test it out! Try for 3 months and assess the results for yourself.

Proven strategies tailored to your industry
Steady flow of leads without wasted spend
No long-term commitment—just results

Get started with a free action plan, book your call today.

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