—GROWING LOCAL BUSINESSES
860% Return on Investment
High performing Google Ads for local tech support business
The Business Problem
Industry: IT Support
Location: Mornington Peninsula, Victoria
Service: Google Ads
Nicholas approached us because his existing Google Ads were repeatedly being rejected by Google. This created significant challenges for running his business, including:
- Not enough quality leads coming in
- The wrong type of enquiries—time-wasters that didn’t turn into paying jobs
- Wasted time and money on marketing that simply didn’t deliver
This a common problem for tradies and other service based businesses that rely on a constant stream of new jobs.
The Google Ads Strategy
After a deep dive into his Google Ads account and the business, our team rolled out a strategy and continuous optimisation to get results. Here’s how we tackled it:
- Identified & Solved Issues – with research and determination to get to the bottom of the problem we identified and fixed the issues that were plaguing the account.
- Business Discovery – We took closer look at the businesses offering, and how best to utilise Google Ads to relevant, high quality deliver leads.
- Google Ads & Landing Pages – We built well-structured Google Ads campaigns, with landing pages built to convert clicks into enquiries.
- Ongoing Optimisation – We kept a close eye on performance, making tweaks to focus on high performing services and reduce any unnecessary spend.
With a clear plan and purpose-built campaigns in place, we delivered measurable results—more enquiries, less wasted ad spend, and a steady flow of quality jobs.
Results in 7 Days
The first week is always a test run. We saw the campaigns kick off with a bang! 102 people viewed our client’s site, and 8 people requested a quote.
Results After 90 Days
After a strong start, and our continuous attention on the campaigns, the momentum continued.
We won’t disclose specific financial details about our client. But we can make a realistic estimate of the results based on the campaign’s performance. This is what the revenue impact looks like…
Google Ads Enquiries & Revenue
Campaign Snapshot – 1 Month
Conversions (Leads): 44
Cost Per Lead: $27.59
Ad Spend: $1,214
Management Fee: $980
Conversion to Sales Rate: 80%
Closed Customers: 35
Average Value per Customer: $600
Total Cost : $2,194
Total Revenue: $21,000
Return on investment (ROI) : 861.6%
With referrals and repeat business from happy customers, the long-term value is only just getting started.
Not Sure if Your Ad Spend is Really Paying Off?
You’re not alone — and you don’t have to settle for guesswork.
We help business owners like you stop wasting money and start running ad campaigns that deliver real, measurable growth.
Get a second opinion on your Google or Meta Ad campaigns. Call Kelly on 0419 112 334 to book your free paid ads review.
